Mobilizer’s Workbook
The Mobilizer’s Workbook is the second edition of the powerful youth organizing resource (formerly Mobilizer’s Guidebook) originally released in 2005. Inspired and influenced by the incredible work of Millennial leaders across the country, the Mobilizer’s Workbook captures successes, mistakes and the key advice that transformed big ideas into big action.
Here’s how it works:
- Check out the 10-step mobilizing guide. Our new workbook guides users from identifying a cause to creating a sustainable movement with shared leadership. You can walk through all 10 steps – or jump around!
- Enhance your mobilizin’ by joining the community. The Workbook is so much more than just an online resource – it’s a community of Millennial collaborators. You can now share resources, upload attachments, learn best practices and connect with other Millennial change makers – this community functions just like your favorite social media platforms, including:
Do it all by joining the community and then log in at the top left corner.
- Read stories from social thought leaders and Millennial leaders across the nation. The big wigs making change in the social sector and some incredible Millennials on a Mission share their insight, advice and how failure can become success.
Now let’s get Mobilizin’!
Step 1: Harness Millennial Power: A Unique Opportunity
On July 4, 2007 Mobilize.org launched the Democracy 2.0 Campaign, a project to call attention to the ways that our democratic process and institutions were both serving and failing to serve the interests of people in our country, specifically members of the Millennial Generation. These failures, as well as proposed solutions werecondensed in a document called the Democracy 2.0 Declaration. This Declaration is aliving document, chronicling the barriers to meaningful and long-lasting engagement facing our generation, written by our generation. It reads: “We, the Millennial Generation, are uniquely positioned to call attention to today’s issues and shape the future based on the great legacy we have inherited. We realize that as young people we areexpectedto be the leaders of tomorrow, but we understand that as citizens we are called to be the leaders of today.
Step 2: Find Your Passion
Everyone starts their journey to creating social change at a different point. Some will start reading this and know exactly what issue, challenge and opportunity they seek to have an impact on while others will still be searching for the right fit. No matter
Step 3: Make a Plan
Becoming an educated, passionate advocate for an issue you care about can be a rewarding experience. However, sometimes choosing where to channel your skills, expertise and energy can be hard. To help, make a plan to learn about the variety of opportunities
Step 4: Build a Base
Once you’ve clearly defined your mission and outline goals to accomplish, you’ll need to build a base to help your group achieve success. Recruiting supporters and teammates who genuinely believe in the cause is crucial to create growth and sustainability.
Step 5: Build a Coalition
“It takes a village,” might as well be an expression about how to make social change. A coalition is an alliance of individuals, groups or organizations that has come together or formed a partnership for a common purpose. Coalitions serve many purposes
Step 6: Mobilize
Once you have an issue, a goal, a team, and a coalition, it is time mobilize! But what should you do? In order to determine the best type of action for your work, begin by identifying the purpose of the event with your team. A stated purpose is integral to
Step 7: Spread the Word
The success to any initiative is directly related to the success with which it is communicated. For an initiative to be well-organized its communications strategy must be the engine, not the caboose. As you begin to build your communications strategy
Step 8: Advocate
Advocacy is an important activity to bring about changes in the attitudes and mentality of people from every sector of the community. Once different generations, religions, business are united and are working towards one goal it is much easier for laws to
Step 9: Sustain
When we hear the word “sustainability” we often think of fundraising. However, sustaining your social change work requires more than generating funding. Financial sustainability, combined with long-term leadership and organizational planning will ensure
Step 10: Make New Mistakes
Read accounts from civic leaders and social entrepreneurs on their biggest mistakes! Check out their stories discussing how